A collaboration agreement has been signed and entered into force between Bahçeşehir University and BSH Ev Aletleri Sanayi ve Ticaret A.Ş. within the scope of the project titled “Research on Consumer Food Preparation Behaviors and Usage Practices.” The project will be led by Prof. Dr. Hasan Kemal Suher, Dean of the Faculty of Communication, with contributions from Assist. Prof. Görkem Bir, a faculty member of the Department of Advertising.

The project aims to examine consumer behaviors through field research methods, transform the findings into scientific outputs, and generate value-added outcomes for the industry. It represents an important step toward integrating our university’s research capacity with industry.

We would like to thank all academic and administrative stakeholders who contributed to this process and wish the project team a successful and productive period.